![]() ![]() It was 20 per cent higher over the previous large movie premiere that we had sold last year around the same time for Bahubali," Vyas said, adding this was the first time a movie was premiered simultaneously on Sony Max and Sony Max HD. "We've had an increase in ad rates, which is why the numbers have gone up to what they have. He added that it had hiked rates by 20 per cent since the last major television premiere of "Bahubali". ![]() Neeraj Vyas, business head for Hindi movies and music cluster at SPN, acknowledged that it is the highest SPN has ever done in the history of any film being premiered on the network in terms of revenue. Bajaj Auto, Colgate, Mondelez, Reckitt Benckiser and Samsung Electronics came on board as the associate sponsors, while Apple, eBay India, Ford India, Google India, Huawei Tele, Intel, Intex Technologies, Lenovo, L'oreal, Pernod Ricard, Raymond and Vivo Mobiles were the spot buyers.
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